Sim Atlı, is the Creative Director and Designer of SIMandROZ, a fine jewelry brand based in Istanbul. Sim received her degree in fashion design from the prestigious Insituto Europeo Di Design in Milano.
Years of traveling, reading and living abroad, she felt the need to tell the soul discoveries she made in her life journey.So she began to design and create her own pieces, launching SIMandROZ in 2018.
Sim believes we are part of this incredible creation. Everything is interdependent on everything else and connected through energy and we need to understand the functioning of universe on a deeper level. Her intention is to remind people this deeper level of interconnectivity and that cosmos is a miracle that we need to cherish every day.
Today, Sim spends her days on her atelier, intimately working with a small group of artisans and gem dealers, creating pieces using 14k and 18k gold, diamonds, precious stones and enamel. Each design is drawn by Sim, each stone is passionately handpicked by her and each piece is created and build by artisan goldsmiths.